California Walnut industry reports strong 2025/26 crop and growing demand in Germany

The 2025 growing season in California was exceptional. The industry entered the season with one of the lowest carry in inventories in years, much of which was sold out by the time the new crop began shipping.

POS promotion: mindful enjoyment of walnuts

Around Valentine’s Day, the California Walnut Commission implemented a targeted retail promotion focused on mindful enjoyment and self care.

Review and outlook: insights from Fruit Logistica and a look ahead to Internorga and PLMA 2026

The California Walnut Commission looks back on a successful Fruit Logistica 2026 in Berlin. The trade show offered numerous opportunities for exchange with retailers, product developers, importers, and processors.

California Walnuts Launches New Digital Campaign for Consumers

To further increase demand for California walnuts, a new digital campaign for the fall and winter season has been running since October.

Inspiration from California: How the Harvest Tour Sets New Impulses for Trade and Consumers

In early October, the California Walnut Commission invited an international group of journalists, influencers, industry insiders, and opinion leaders to an exclusive Harvest Tour in California.

Retail Promotion: California Walnuts Ensures Visibility in the REWE Assortment

The California Walnut Commission (CWC) continues its collaboration with German grocery retail and is implementing a large-scale promotion at REWE.

California Walnuts Now on LinkedIn: Follow Our New Account!

The California Walnut Commission now has its own LinkedIn account for the German market.

Review: Anuga 2025 & Snackday – New Impulses for the Snack Market

The California Walnut Commission looks back on two successful industry events: Anuga 2025 offered numerous opportunities to exchange ideas with manufacturers, importers, and retail partners.

New Agencies for California Walnuts in Germany

The California Walnut Commission (CWC) is strengthening its presence in Germany by bringing in fresh, local expertise: Green Seed Germany and Spoonful F&B Marketing will take on key responsibilities in the German market with immediate effect.

Strong Summer Momentum: New Digital Campaign for California Walnuts

The California Walnut Commission (CWC) will launch a new digital campaign in Germany starting in late May, aimed at increasing brand awareness and driving retail sales of California walnuts.