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Omega-3 fatty acids are an important part in a balanced diet that play critical roles in brain function, heart health, and cell membrane structure. Since the body cannot produce them on its own, they must be obtained regularly through food.
The California walnut industry invests in key markets around the globe, including Germany and the Netherlands, to educate consumers and all levels of the supply chain about the health benefits of walnuts while providing retail sales activation ...
Recent reporting by Lebensmittel Zeitung and consumer insights from YouGov show that the market for plant-based alternatives continues to evolve.
How can the walnut category grow in the future? Walnuts are still too often perceived as a baking ingredient rather than as versatile, nutrientrich foods for everyday use. This is exactly where significant growth potential lies.
May 19–20, 2026 | PLMA “World of Private Label”, Amsterdam
Die California Walnut Commission (CWC) ist ganzjährig im Markt aktiv, um die Nachfrage nach kalifornischen Walnüssen nachhaltig zu stärken und den Abverkauf zu unterstützen.
Sales volumes of California walnuts continue to follow traditional month‑to‑month patterns. The industry’s overall committed/sold position currently stands at approximately 90–95%.
Mit der neuen Kampagne „Eat nuts live longer“ setzt der britische Hersteller Whitworths ein starkes Signal für die Weiterentwicklung der Kategorie Nüsse im Kontext von Gesundheit, Ernährung und pflanzenbasierten Produktkonzepten.
Phil Gowland, Commercial Director & Director of Health for Whitworths, is on a mission to improve consumers' health in the UK through the powerful benefits of nuts, seeds, and dried fruit. And this week, they have launched a new campaign across the UK – E
Two recent studies highlight once again the important role of maternal nutrition during pregnancy for children’s cognitive development – and suggest that this association may extend well beyond early childhood into adolescence.
The 2025 growing season in California was exceptional. The industry entered the season with one of the lowest carry in inventories in years, much of which was sold out by the time the new crop began shipping.
Around Valentine’s Day, the California Walnut Commission implemented a targeted retail promotion focused on mindful enjoyment and self care.
The California Walnut Commission looks back on a successful Fruit Logistica 2026 in Berlin. The trade show offered numerous opportunities for exchange with retailers, product developers, importers, and processors.
To further increase demand for California walnuts, a new digital campaign for the fall and winter season has been running since October.
In early October, the California Walnut Commission invited an international group of journalists, influencers, industry insiders, and opinion leaders to an exclusive Harvest Tour in California.
The California Walnut Commission (CWC) continues its collaboration with German grocery retail and is implementing a large-scale promotion at REWE.
The California Walnut Commission now has its own LinkedIn account for the German market.
The California Walnut Commission looks back on two successful industry events: Anuga 2025 offered numerous opportunities to exchange ideas with manufacturers, importers, and retail partners.
The California Walnut Commission (CWC) is strengthening its presence in Germany by bringing in fresh, local expertise: Green Seed Germany and Spoonful F&B Marketing will take on key responsibilities in the German market with immediate effect.
The California Walnut Commission (CWC) will launch a new digital campaign in Germany starting in late May, aimed at increasing brand awareness and driving retail sales of California walnuts.
